E572: Ben Nader, CEO/Founder of Butterfleye, launches Indiegogo today with his home security camera that is smart, wireless, portable, activity-based … and ready to ship

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Joining Jason today is Ben Nader, CEO/Founder of Butterfleye, a smart, wireless, portable, activity-based home security camera that Jason has dubbed “the love child of GoPro and Dropcam.” Ben is in the studio to announce his Indiegogo campaign launching 8/25/15 (at the time of this writing: TODAY!), and it’s a special, unique one at that: the product is actually here, works beautifully, and is ready to ship. Ben shares his inspiration for the product, his experiences as a technical founder, hearing “no” 74 times before meeting Jason (who is an investor), the challenges and opportunities of innovating in hardware, why he went with Indiegogo, what’s happening in security, how many full-time employees it takes to create a product — and much more! [ Campaign at getbutterfleye.com ]

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  • Paul Towers

    I really enjoyed this episode. I always like hearing about something different, as well as companies taking on an industry or competitor that other people think already has too great a lead. If the execution of their video and marketing messaging is anything to go by then Butterfleye looks a good chance of being a success in my opinion. Plus they have now raised 463K for Indiegogo, well over their goal, with a further 23 days remaining.