the most outrageous and interesting stories from the world of web companies

  • mu2kumar

    InGage has launched a multi-brand Augmented Reality Mobile Platform/App called “InGage” on Apple itunes and Android Google Play designed for brands across a broad spectrum of industries to engage with their customers in an interactive and economical way.

    InGage also provides custom software and creative solutions to clients across various verticals by helping businesses leverage the latest innovations in computer-human interaction.

    According to Juniper Research, augmented reality in marketing across mobile applications will generate 1.4 billion downloads by 2015, as an increasing number of brands familiarize themselves with the technology and its possibilities. Global brands like Acer, Ray Ban and Volkswagen use augmented reality to give customers a unique virtual presentation of a product, and brands like Starbucks use it to help customers pass messages to one another. Domino’s Pizza has used augmented reality in its UK marketing efforts, encouraging passersby to use their phones to see a special deal on billboards, and then order a pizza through Domino’s mobile app.

    Augmented Reality in education is a revolutionary concept that makes virtual objects like atoms/molecules, planets, volcanoes, the human heart or dinosaurs come alive and highly interactive on the pages of a book, interactive white board or even on the floor or wall to provide a 3D animated replica that fills the room.

    Augmented reality has the potential of taking entertainment mediums such as music, sporting events, and television to a whole new user experience through an extraordinary immersive experience for the user. For example, using her digital eyewear such as Google Glass, smartphone, or tablet, the user can have the experience as if she is at the concert, even though she is still in her living room.

    Augmented reality will go a long way to help manufacturers cut down decision-making time and help support projects like product launches by allowing them to work virtually in an industrial environment.

    Project management in building and construction will be more easily and safely carried out when site managers can virtually view and monitor work in progress in real time through Augmented Reality markers placed on parts or equipment being built.

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