E575: Greg Sommer, Founder & CEO of Sandstone Diagnostics Inc., brings male fertility testing & tools to the at-home health diagnostics movement

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Joining Jason today is Greg Sommer, CEO & Founder of Sandstone Diagnostics, Inc., a consumer wellness company that creates gadgets and develops resources to help people monitor health. Greg’s latest is dontcookyourballs.com, dedicated to male fertility testing and education — specifically, bringing it to the privacy and convenience of your home. It’s a fascinating discussion about the future of healthcare and home diagnostics, how Greg developed the project, working with the FDA, the cost of innovating in this space, how the consumer is taking control of his/her health and all that implies, Jason’s day at a fertility clinic — and much more. (Read Greg’s post about his health/fertility experiment here.)

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  • Paul Towers

    Interesting episode and tech based startup to feature on TWIST. I think the way they are approaching the marketing of the product is great. Creating a site with a somewhat humorous name and making it okay to talk about the topic will certainly make males more open to at least browsing the internet to learn about this stuff. It would have been interesting to hear how he anticipates scaling this product over time to a level at which VC’s etc would be interested.