E710: REstore founder Jan-Willem Rombouts solves the electrical grid & balances renewable energy with virtual power stations; Bonus LAUNCH SCALE: Greylock’s Josh Elman on making your product viral in 5 easy ways




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about this episode

One of the biggest problems that we face in the world today, specifically here in the U.S. and in Europe, is the electricity grid. The energy market is going through a rapid transition–increased penetration of renewable energy. The energy market is evolving into a more sustainable market, but with that comes challenges for the electricity grid. Essentially, because renewable energy is intermittent in nature, there are sometimes misforecasts that create imbalances on the grid. REstore wants to help solve that problem through technology that can analyze, predict and adjust power-using devices to balance out those minute-by-minute or hour-by-hour fluctuations.

Then, Greylock Partner Josh Elman shares his insights around virality. Every entrepreneur wants their startup’s product to go viral, but many fail to understand how virality actually works. All virality has one common element: inception and motivation. Join us as Josh explores some of the ways that products can go viral.

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02:48: What is REstore energy?

08:35: Jan-Willem explains the pricing of energy, and the balance between supply and demand.

09:49: In order to balance the grid in a reliable, sustainable, and cheap way, the best solution is demand side management.

14:54: Why is there a cap on the amount of solar you can put on a home in CA?

22:32: Jan-Willem gives a demo of REstore’s platform.

26:52: What would be proper way to run electricity in future?

32:49: Jan-Willem talks about the vulnerability of the grid.

35:59: Jason introduces Greylock Partner, Josh Elman.

39:28: Josh reveals the one common element that all virality has in common.

40:29: Word of mouth virality

44:00: Incentivized word of mouth virality

46:35: Demonstration virality

51:37: Infectious virality

55:33: Outbreak virality

56:49: Not all virality is same, need to figure out how fits in with your prod

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