E516: LAUNCH Incubator – Nir Eyal (author, “Hooked”) & Sahil Jain (CEO/Cofounder, AdStage) on how to get users in the door & hooked on your product

thumbnail-episode516v2

watch

listen

share

Share on FacebookTweet about this on TwitterEmail to someone

about this episode

Today’s show is our 7th episode from the Launch Incubator series! Over 12 weeks, 7 companies are learning how to make game-changing startups under the guidance of the best in the business. Our first guest speaker is Nir Eyal, consultant and author of “Hooked: How to Build Habit-Forming Products.”  Nir teaches us “The Hook Model,” which is an experience designed to connect the user’s problem with your solution so that using your product becomes a habit. Nir walks us through the four parts of “The Hook”: Trigger, Action, Reward, and Investment. Second is Sahil Jain, CEO & Cofounder of AdStage, who covers how they grew to 10,000 business-to-business sign-ups using a combination of content marketing and low-cost paid advertising. Sahil explains the types and benefits of each, and gives detailed examples of how to implement each within your company. If you want more users, and have them engage with your product habitually, you need to listen to this episode!

Never miss an episode! Subscribe in iTunes: Audio (http://bit.ly/TwiStA) || Video (http://bit.ly/TwiStV)

Full show notes, including key takeaways, links, and analyses: http://goo.gl/905A4P

Thanks to our sponsors. Click here to tweet your support (can edit before sending): http://ctt.ec/Xzl0b

==============

Follow on Twitter:

@nireyal
@sahilio
@adstage
@launchincubator
@jason
@twiStartups

Launch Ticker: http://launch.co 
Launch Festival: http://festival.launch.co
Show notes powered by CastScoop. Subscribe here: www.CastScoop.com
Special thanks to the members of the TWiST Backchannel Program!

more episodes

  • Did anyone pick up the name of the content marketing start up in NY, it sounded like Prickly? Only I can’t seem to find them on Google. Anyone?

  • Percolate: the speaker was talking about repurposing existing content (what he referred to as ‘ever green’ content) and referenced the tool Percolate >> http://percolate.com/our-platform/integrations — among other services, they offer an API to centralize your marketing platforms (blog, social, email, etc…) to analyze your content marketing peformance and customer data.

  • Thanks, I just couldn’t make it out on the podcast!