WSGR Startup Basics: How to name your startup ?

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What’s in a name? It’s either a literal description of your company, or it evokes something in your customer. Think: Yahoo, Google. In this edition of WSGR Startup Basics from This Week in Startups, host Jason Calacanis shares tips and tricks for finding a great name. Plus how important is the .com domain?

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  • Dionysios

    This is a great video and it can really help you to learn some basics.But if you want to see some brandable, pronounceable and trademark free names take a look there http://www.buycompanyname.com .

  • Benjamin Hoffman

    @jason nice video.

    funny how you came to wayfarr in your brainstorm session. for a minute i thought you were referring to wayfair.com – one of the country’s largest ecommerce websites.

    i love your videos btw. i just found this website and have definitely bookmarked it.

  • Naming is a tricky thing for many reasons. Pinterest really is a brilliant name, I agree Jason. Congrats on scoring Inside.com that’s incredible, and who better to represent that beautiful domain name than you and your company! Looking forward to more issues tackled in this series, I love TWIST but this is also great because it’s usable tactics and the episodes are short for us time strapped entrepreneurs to digest.

  • thanks Jeremy, very nice of you to give solid feedback like this.

    i do think folks can fake it till them make it… getting something like goinside.co or getinsideapp.com until such time they have the bankroll to buy the killer domain inside.com

  • thanks pal

  • Cate Colgan

    NameYourStartup.com will be for sale soon :)

  • Janettwokay

    I absolutely loved what you had to say, Jason. My son and I recently had to name something and this video would have helped us tremendously at that time. I’m forwarding a link to your video to another family member who is going down this path right now. Thanks for sharing your experiences and thoughts on this extremely important subject. Janet