E1088: Building Zero Fasting, mastering consumer pricing & more with Big Sky Health CEO Mike Maser

Follow Mike: https://twitter.com/mmaser

Get Zero Fasting: https://www.zerofasting.com/

Follow Jason: https://linktr.ee/calacanis

Thanks to our partners SendPro Online from Pitney Bowes (Try it free for 30 days and get a free 10-pound scale when you visit https://www.pb.com/twist.), Dell (Get up to 48% off at https://www.dell.com/twist), and Modloft (Get 15% off and free shipping at https://www.modloft.com/twist).

0:00 Start

0:54 Jason intros Big Sky Health CEO Mike Maser

4:43 Launching a paid version in Zero Plus, premium features, rewarding early users

12:23 How is Kevin Rose involved in Zero Fasting? How did Mike get Kevin Rose's career started in Silicon Valley? Working at CMGI in the first startup studio during the Dot-Com boom

20:05 Working at Electronic Arts, learning to run a business at scale, the magic of magazine advertising

26:35 Breaking news: Mike details Zero Plus' newest feature, figuring out pricing for Zero Plus

38:38 Why are consumers now willing to pay for great software?

41:34 Jason had to email Rupert Murdoch to unsubscribe from the WSJ & Adam Silver to stop getting price increases for NBA League Pass

46:03 Utilizing SaaS burner cards

49:12 Discovering fasting after being diagnosed with Hodgkin's lymphoma, using fasting to help chemotherapy effectiveness, fasting's positive effect on various facets of health

59:21 Thoughts on tech M&A, deals falling through, efficiency of fasting

1:05:51 Focusing on what matters as a veteran founder

1:09:30 Google's Digg acquisition collapsing at the last minute, tips on successful M&A