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Episode 1165

Outer CEO Jiake Liu on standing out in DTC, Go-to-market innovations & more | E1165

Jan 23, 202158:26Watch on YouTube

Check out Outer: https://liveouter.com

FOLLOW Jiake: https://twitter.com/jiakeliu

FOLLOW Jason: https://linktr.ee/calacanis

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Show notes:

0:00 Start

0:59 Jason intros Outer's Jiake Liu, who pitched at Remote Demo Day & raised from Sequoia China & LAUNCH, Jiake explains Outer's DTC product

6:01 Standing out in DTC, outdoor furniture pain points

11:13 Gusto - Get three months free when you run your first payroll at https://www.gusto.com/twist

12:40 Pricing the product, innovating in Go-to market strategy

19:59 Change in consumer behavior since the start of COVID

23:15 OurCrowd - Sign up for a free account at https://www.ourcrowd.com/twist

24:56 Jiake's background in Shenzhen, China's handling of COVID

32:57 Scaling the team in a pandemic

35:52 Vanta - Get $1k off your SOC 2 at https://vanta.com/twist

37:10 Jiake's angel investing strategy, how he keeps it from being a distraction

40:57 China / US relations, Golden Arches Theory, what can citizens learn from one another?

54:05 Chinese food talk

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