Episode 1206

Sales | Scaling Your Startup S2 E3 with GRIN's Brandon Brown and LeadIQ's Mei Siauw | E1206

Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp

Slide Deck: http://bit.ly/SYS-S2E3-Deck

Pod Notes: http://bit.ly/scalings2e3

Show notes:

00:00 Intro

02:14 Brandon Brown, CEO of GRIN on when to build an Inside Sales team

07:35 Crafting an ideal customer profile

10:24 OurCrowd - Join OurCrowd's investment platform for free at https://ourcrowd.com/twist

12:00 The sales playbook & testing your "engine"

15:10 How to hire a VP of Sales & empowering leadership

18:52 LinkedIn - Post a job for free at https://linkedin.com/yourstartup

20:32 Mei Siauw on scaling an outbound sales team

23:46 Improving cold email conversion with personalization

28:55 Choosing between outsourced & in-house SDRs

31:46 Investing in the outbound sales team

36:30 Netsuite - Schedule your free product tour https://netsuite.com/twist

37:57 Q&A with Jason, how to find great account executives (AE)

40:46 Can a sales team work effectively remotely?

45:44 How do you convert SDRs to AEs?

47:54 How do you deal with average performers?

Check out GRIN: https://grin.co

Check out LeadIQ: https://leadiq.com

FOLLOW Mei: https://twitter.com/djiaoMei

FOLLOW Brandon: https://twitter.com/Brandon_Brown

FOLLOW Jason: https://linktr.ee/calacanis

Thanks to our partners:

OurCrowd - Join OurCrowd's investment platform for free at https://ourcrowd.com/twist

LinkedIn - Post a job for free at https://linkedin.com/yourstartup

Netsuite - Schedule your free product tour https://netsuite.com/twist

Listen here:

Apple: https://podcasts.apple.com/us/podcast/this-week-in-startups-audio/id315114957

Spotify: https://open.spotify.com/show/6ULQ0ewYf5zmsDgBchlkr9

Overcast: https://overcast.fm/itunes315114957/this-week-in-startups-audio