Episode 1926

Growth Hacks for Startups from Elliot Shmukler of InstaCart, LinkedIn and now Anomalo | E1926

Apr 5, 202450:21Watch on YouTube

Timestamps:

(0:00) Elliot Shmukler of Anomalo joins Jason to discuss growth tactics for businesses and startups.

(2:33) A primer on modern-day growth for startups from expert Elliot.

(6:20) Why referral programs are so powerful

(9:59) NetSuite. Now through April 15th, NetSuite is offering a one-of-a-kind flexible financing program. Head to http://www.NetSuite.com/twist

(11:39) The 2nd best thing you can do for the growth of your startup!

(15:55) Exploring "Give to Get" programs with examples from Elliot’s success.

(20:36) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at http://www.Squarespace.com/TWIST

(22:13) A critical growth action once you have your virality base is “conversion rate optimization”.

(25:45) The most effective sign-up in practice today.

(30:31) Hubspot for Startups - Learn more and get extra benefits for being a TWiST listener now at https://www.hubspot.com/startups. Check out their report “*How AI is Redefining Startup GTM Strategy*” here: https://bit.ly/hubspot-ai-report

(31:52) The balance of adding friction in the user sign-up process.

(33:57) Elliot dives deeper into his best growth hacks and the most frustrating moments while at InstaCart, Wealthfront, and LinkedIn.

(39:51) Elliot discusses his new company, Anomalo, and its mission to solve data quality issues.

Check out Anomalo: https://www.anomalo.com/

Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp

Check out COMPANY: https://www.company.com

Follow Elliott:

X: https://twitter.com/eshmu

LinkedIn: https://www.linkedin.com/in/eshmu/

Follow Jason:

X: https://twitter.com/Jason

LinkedIn: https://www.linkedin.com/in/jasoncalacanis

Thanks to our partners:

(9:59) NetSuite. Now through April 15th, NetSuite is offering a one-of-a-kind flexible financing program. Head to http://www.NetSuite.com/twist

(20:36) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at http://www.Squarespace.com/TWIST

All rights for the video shared and linked below belong to the original copyright holder, and we are using the footage under the principle of fair use.

Listen here:

Apple: https://podcasts.apple.com/us/podcast/this-week-in-startups-audio/id315114957

Spotify: https://open.spotify.com/show/6ULQ0ewYf5zmsDgBchlkr9

Overcast: https://overcast.fm/itunes315114957/this-week-in-startups-audio