X's Original Content Rewards Program and Its Impact

all day and you won't be able to quit. Whereas this I think at least we're starting from a more utopian vision of this is going to empower everyday people. >> Yes. >> Yeah. I don't think anybody feels particularly empowered by Instagram. Maybe maybe influencers but other than them. So X has discontinued their revenue sharing program. Uh the everything apps revshare program as it existed before will be retired on September 7th. They're already done accepting new uh signups. in its place. They are introducing the original content rewards program. New payouts will be based on qualified impressions generated by your original content. Now, this includes posts, blog posts, videos, streams, and so forth. But it applies only to, and I'm quoting, content you have personally created, written, filmed, designed, or produced that reflects your own voice, perspective, and expertise. So the the clear thing they're cutting down on repost aggregation, people clipping a second off somebody else's content and then posting a one or two word response, they're going to start cutting that or cutting revenue going to that, deemphasizing that in favor of all original content posts. To be eligible for the original content rewards, you must subscribe to X. You've got to be at least 18. You have to have at least 500 verified followers. and you have to get 500,000 verified home timeline impressions. That doesn't include replies, just people going to your actual profile over the last 90 days. Now, the old revenue sharing number required 5 million home timeline impressions. So, this cuts that down, but I did notice there are a lot of people like me who were eligible, got grandfathered in under the old X where it was easier to get to 500,000 timeline impressions, and now they're not going to be eligible. I'm not eligible for the new rewards program. I was eligible for the old one. So, we're we're sort of changing up the dynamic of the people who are going to be eligible for payouts. Uh it's going to be mostly like bigger accounts. Uh so, I guess the big question would be how do you think this is going to reshape X content and what are the kinds of things on X you'd like to see less of in your timeline that you're hoping this cuts down on? >> This is absolutely fantastic. Um because I was never a fan of like Mario and Kain Koa and all these folks who were just stealing other people's content. Um a lot of them were offshore stealing other people's content and >> it just was a disaster. Um they were making large amounts of money off of other people's content. And I know uh the former head of product who just retired. >> Nikita Beer. >> Uh Nikita Beer. Um he was calling people out on this and to change the actual incentive is a great idea. We want original content there. Now I think they just wanted any content. When Elon took it over and it was like, "Hey, we're going to revenue share." It did get people excited and those people then went and got too excited. >> Yeah. to the point at which episode of Allin drops, episode of Joe Rogan drops, they would just camp on the feed, make 20 clips, present them, and get these massive amounts. And I I'm assuming they would earn, you know, tens of thousands of dollars in revenue per month. Now that was good for the platform in one way because that content found its way onto X in video although it was coming in either a quasi fair use but generally illegal way. These were not the owners of the content. Clipping is kind of allowed for commentary but systematic clipping is not >> right. And so what this does is this very thoughtfully gets rid of the systematic clippers and just says, "Hey, you can clip stuff. You can you want to clip, you know, something from Joe Rogan or Tim Dylan, go at it." >> Yeah. >> But you're not going to be making money off of it, right? You can't monetize. >> And it it it's going to cut down on the repetitiveness in the feed. Like when a piece of video would really blow up. I actually referenced it in the last that meme about the casino butter. I don't know if you've seen it. The woman is making the tableside steak on a stone. Anyway, when a clip would go viral like that one, you'd see it over and over and over and over again because everybody was trying to clip it, get people to reshare it on their feed, and then earn the payout. So, if this cuts down on just that alone, it's going to make my feed a lot better, I think. >> And you have to get to your homepage, like your profile page. >> Yeah. Yep. In 90 days. So within the when you sign up, they look at the last 90 days and if you got half a million original impressions to your timeline, your home page, you're eligible. >> Somebody clicked on at Jason. >> Exactly. And if you didn't, you're not eligible. So I I got through somehow in the old X because I just had enough followers or whatever. So I was eligible for the old version of Revshare. Now, under the new version, I don't get enough uh impressions on my profile, which is okay. I'm not on X to make money, so it's fine. No, I didn't need payouts. I appreciate the money. Um, so for me, it's not going to make a big impact, but I do think it's going to reshuffle a lot of the kinds of accounts that you're seeing as much in your for you because it realigns the incentives almost. >> I like it. Um, I think it's great. Uh, I don't know if I'll qualify it. Um, you will I have >> You for sure will. >> I don't know. I don't know about how many people visit my homepage or not. >> What I do know is this has been a crazy amount of money um that I never anticipated. I think let me see here. Can you see my screen? >> Wow. That's crazy. That that that is crazy amount of that's over >> but it's very variable. >> That's over 150k so far in revenue share on X. But this but here >> the last two cycles I guess they do it in two week cycles were $8,000. Then the two before that were 2,000. The two before that were six and five. >> Mine's very variable. I mean it's very variable. >> Some months I'll get nothing and some months I'll get $500. So it is very variable I think for everybody. But here's the other thing. I think you do want to avoid a situation where it's impossible to climb into those ranks. And we're I I I think you don't want to centralize too much of the visibility on just like very large accounts that have millions of people looking at them. You want there you want you want people to be upwardly mobile on on X. I think that's the idea. Like you want if I come on there and I make five great posts, I should be able to like build a following. Like that's what the magic of it was. You had a lot of like Shaq joins and a million people follow him overnight because he's Shaq. But then there was also like all like Tree Bro, you remember that guy? Like like Wint, like all these random accounts where they're just they're really good at posting and so they got famous for being good at posting. I don't you don't want to lose those people. >> Uh I think this will incentivize the right kind of people. This is a more YouTube creator program like >> uh program. So I mean go for it. It's uh the the last one was too much of these um you know breaking 911 Wall Street apes. I'm looking at it. It was very gameable. >> Bougge designer who is good I guess disclosed. >> It pays off those people that influencers who have like a narrative like every day I'm going to talk about like end wokeness is a great example of like every day I'm going to post this kind of stuff. All of it individually is going to be the kinds of videos that get a lot of attention. But in the in the aggregate it's like I'm telling a story and I could just hit that beat five times a day. >> Yeah. I you know I am very tired of [laughter] King Koa, Mario, Viseguard, Breaking 911, Wall Street Apes. I'm looking at all these people in my feed who are just h it's just yeah it's it's not for me and I like this change and I like the idea that the people who actually make the original content will make the money and then hopefully they put it back into it. So whether it's Nick Shirley or like there's a guy I gave a hundred bucks to today with X money, this guy JJ who just reports on crime uh in San Francisco and I always thought this guy served a big purpose because the mayors are like, "Oh my god, we don't retweet them." Like I had one of the mayors of one of these cities literally reach out to me and say, "You're not helping by retweeting this guy." And I'm like, "Uh, bro, I don't live there anymore." Number one. Number two, um that's your problem that you can't get the Honduran fentinol dealers off the streets who've been there for 20 years selling fentinol where it's the guy selling stakes. It looks like it's stakes and sneakers they're selling. I didn't see any fentin. >> Okay. Yes. And that's the when I saw that I gave this guy a hundred bucks. This is JJ Smith. And so what what's happening here? You're like, "Hey, what? They're selling steaks. They're selling deodorant. They've got all these things." What they're doing is they're going to small businesses uh and even larger businesses and these addicts go and there's also gangs that do this. They just steal a bunch of stuff. They go to Market Street. They lay it out >> and they say, "Make me an offer. Four bucks, five bucks, six bucks, whatever it is. >> But it is institutionalized." And tech workers, rich people think they're helping them by buying this stuff because they think, "Oh, these are like entrepreneurs." No, they're they're literally gangs that have coordinated this. How did the gangs work? They did an incredible expose on this because the feds long before Trump came in and broke this down. There were a group of um gangs. They would go to people who were addicted to fentinol. They'd say, "Here's what we're looking for." They show them the pictures. We need razors. We need deodorant. We need this that the stuff that's >> you can easily resell. They'd say, "Go bring it to us." $1, $2, $3. Whatever you grab and run out of there with will give you one, one, two, $3. They go, they grab a bunch of stuff, they leave. Uh, they get cash. They would take that stuff, not sell it there. They would take it to warehouses in Oakland. Then they would drive trucks down to LA, San Diego, Lagona, Riverside, Inland Empire, all those places. And then they would resell it to bodeas there, like small mom and pop shops. and they say, "Hey, instead of buying stuff, we can get it to you for $2 for a deodorant. You sell it for four. Hey, we all win." The way they beat the way they caught them was all of these companies started finding their deodorant that was labeled for San Francisco with the serial numbers in San Diego. And they're like, "Wait a second. [laughter] >> They figured it all out. Wait a second." So anyway, I like this idea of also donating money to people. So, I've been doing this thing on my um X Money is out. Did you get X money? >> I did. Well, I had to because somebody gave me uh $4.20 and so I had to sign up today. Was it was you but also X gives you like 15 bucks. They seed the pot a little bit. So, that you want to sign up to get your money. >> Here's my uh here's my account. Everybody's sending me 69 cents, 420, etc. I guess the green is when they give it to me. >> Yes. >> And then, as you can see, the black here is me giving it to other people. So, I've been trying to give this money away as fast as possible to people and then people keep this lunatic sent me $420 and I was like, "Don't do that." Um, but then I just gave it away to other people. So, now I'm running a multi-level marketing scam on my ex where people sent me 69 and I sent them for 20. Um, but yeah, pretty funny. Yeah. Um, good stuff happening. >> All right. I mean, my only thought on that is like that's been a part of big cities since I started living in them. like people on the street like it used to be bootleg movies in LA where people would go record the screen and then put it on a disc and then sell you the new movie on the street. I it >> that was also the mob by the way that was like either >> Yeah. They would when I lived in Brooklyn it was the the actual mob. I think it went to other criminal enterprises. They do it then they find fences to go sell it on the street. >> Yeah. >> I'm sure it was organized crime in in in some way, shape, or form. Of course. >> Oh. Well, they basically took the DVDs and said, "Sell these and bring >> Even back in Goodfellow's days, they're selling the bootleg cigarettes out the back of the truck." Anyway, let's move.