Pregame Your Launch Before Your App Exists (w/ Amanda Bradford) | E2355
Brought to you by:
Amanda Bradford’s “launch party” for her dating app The League actually extended for months.
She “pre-gamed” the app’s formal launch with months of mixers, boat parties, and free events, where the only ticket required for admission was having the app on your phone.
By launch day, she had a massive wait list, and still just let in 500 people, who ensure maximum buzz (and FOMO).
At LAUNCH’s first-ever Tactical & Practical live event from San Francisco, Amanda walks the crowd through how she built a vetted, two-sided dating marketplace as a solo founder, eventually getting prominent enough to attract the attention of Match Group. (She sold The League for ~$30 million in 2020.)
Hear exclusive tips you won’t get anywhere else, like how Amanda used a “fake paywall” to gauge willingness to pay for subscriptions, and how to time your rate of expansion into new markets.
Plus, an all-new Flashback segment, featuring Alex and Lon looking back at a classic 2017 interview between Jason and Stripe’s Patrick Collison.
Guests