E711: IFTTT Linden Tibbets builds IoT connector of services/devices, dominance of digital assistance

Linden Tibbets is the co-founder & CEO of IFTTT, one of the leading IoT solution platforms that automates simple tasks and controls a variety of devices. Linden comes from the world of programming, and worked as an engineer connecting API’s together at the world-renowned design firm, IDEO. He had the original insight of getting services like Twitter, DropBox, and Instagram working together, and the vision of a platform that is the standard for information access. The simplest way to describe IFTTT is as a personal automation platform. Users create simple "Applets" that can execute simple "If This Then That" statements. Currently, IFTTT has about 10 million users, 50m+ applets, and 400 partners. From FitBit to Philips Hue, from finding your phone with Alexa to turning on your TV, IFTTT is paving the way to an automated lifestyle that can save you time and make the technology you use every day a seamless part of your life.