E929 Scaling Your Startup E3 "Business Model & Turning on Revenue": charging, rev streams, unit econ
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Episode Three: “Business Model & Turning on Revenue,” Jason & LAUNCH Managing Directors Jason Demant & Jacqui Deegan break down what & how to charge your customers, optimal revenue streams, important unit economics, how to consider competitors, key metrics & more as you build up your business.
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Show notes:
0:33 - Jason introduces LAUNCH Managing Directors, Jason Demant and Jacqui Deegan.
3:42 - Start with a business model.
12:00 - Jason thanks sponsor Eight Sleep. Get the sleep you deserve and supercharge your health & productivity at eightsleep.com/twist.
13:59 - Start with a business model cont: testing out subscription vs. advertising channels.
19:20 - How to charge: B2B and B2C options, and increasing price over time.
37:22 - Jason thanks sponsor Zendesk. To see if you qualify for a year of Zendesk’s products for free, visit zendesk.com/twist.
39:05 - When to charge: turning on revenue, and how much to charge.
49:18 - Revenue streams: how many, and exceptions.
55:57 - Unit economics: financial model, and margin expansion.
1:15:56 - Key metrics: setting up, and tracking and refining.