E935 Segment CEO Peter Reinhardt: built customer data infrastructure (CDI), unicorn protects privacy
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E935: Segment Co-Founder & CEO Peter Reinhardt shares insights from pioneering customer data infrastructure (CDI) to unseat CRM, lessons from first failed product launch & critical pivots, the importance of customer pain as your startup's North Star, & building the unicorn that actually protects customer privacy
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Show notes:
0:00 Start
0:44 - Jason introduces Peter Reinhardt.
1:53 - Peter talks about what Segment started off as and why it failed.
9:18 - Jason thanks sponsor Squarespace. Visit squarespace.com and enter offer code: "twist" to save 10% on your first purchase of a website or domain.
11:15 - Coming up with the idea for customer data infrastructure and examples of how Segment can be used.
19:14 - Thinking about pricing strategy, and Segment’s current footprint.
23:43 - Jason thanks sponsor EquityZen. Go to equityzen.com/twist to start investing for half the minimum investment ($10k).
25:48 - Peter talks about what Segment’s competitive landscape looks like.
32:12 - Jason thanks sponsor Pilot. Go to pilot.com/twist for 20% off your first 6 months of Pilot Core.
34:15 - The two talk about GDPR and data privacy issues, and how some internet browsers are fighting third-party data issues.
46:42 - Peter and Jason talk about what they would do if they were the CEO of Facebook, and the data advantage for presidential candidates who understand data collection.