E224: Aaron Levie of Box on This Week in Startups

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Box CEO and co-founder Aaron Levie joined the show in a special Palo Alto episode to talk founding, funding and the power of consumer choice.

0:00-0:30 Today, we’re at the offices of Waze in Palo Alto with Aaron Levie, co-founder of Box.
1:00-1:30 What’s going on here in Palo Alto, tonight?
1:30-4:45 How long ago did you found the company? Tell everyone what Box is.
4:45-7:00 Is that because you used to have to go through such a ridiculous process to get what you needed from IT?
7:00-8:30 What experience do people who are using something like Salesforce now have?
8:30-13:15 Thank you to Walker Corporate Law for sponsoring the program. Everyone give Scott Walker a call at 310-288-6667.
13:15-15:30 What happens to the Oracles and Microsofts of the world from a historical perspective?
15:30-18:00 Have their been case studies of this? Of what Microsoft’s new strategies are?
18:00-20:15 Enterprise consumers now are the arbiters of what they get to use. They have a lot of choice, yes?
20:15-23:30 What don’t people like about Google docs?
23:30-25:00 Is security the biggest objection you get from customers?
25:00-26:00 What does that mean, “visibility is security”?
26:00-27:45 The most difficult thing is that users screw up. How do you fight against that?
27:45-30:00 Why haven’t biometrics, two factor keys, etc. become the standard yet? Why doesn’t my laptop have a thumb print authentication?
30:00-32:45 Lately, I’m having trouble choosing between Google Docs, Evernote, Dropbox, etc. on where to store everything. What does a consumer do? Is there going to be a reconciliation of this?
32:45-38:45 Did you start consumer and then go more enterprise or vice versa?
38:45-41:00 Aaron tells about when he pitched Andreessen Horrowitz and convinced Marc Andreeseen to invest.
41:00-43:00 Insight from Tyler: Giving away a free enterprise product was like giving away free blowjobs at an army base.
43:00-47:15 Thank you GoToMeeting for sponsoring the show. Everyone remember to thank @GoToMeeting!
47:15-50:30 Dropbox is obviously a competitor. Did they copy you?
50:30-54:45 Is the Google Teams product something you see as a competitive threat?
54:45-56:00 How do you go from raising a few hundred thousand dollars to being comfortable sitting in a room asking for tens of millions of dollars?
56:00-57:00 Does G drive keep you up at night?
57:00-1:00:00 How tough is it to hire people now?
1:00:00-1:04:00 How do you deal with your own people getting huge offers from Google and Facebook?
1:04:00-1:05:30 How embarrassing was it for Carol Bartz, getting into fights with Mike Arrington on stage?
1:05:30-1:08:45 Who do you respect most in the Internet space?
1:08:45-1:10:00 Who is the entrepreneur that you look to the most? Who’s your number two?
1:10:00-1:10:30 Aaron, you’ve been a great guest. Who knew the enterprise space could be so interesting?
1:10:30 We’ll see you all next time, on This Week in Startups.

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Special thanks to the members of the TWiST Backchannel Program!Executive Producers

Producers

Associate Producers

  • Brad Pineau
  • Kat Ganesan
  • Nicholas Christian
  • Mau Frontier
  • Kyle Braatz
  • Serena Ehrlich
  • Nathan Hangen
  • JD
  • Ian Gerstel
  • Julian Hearn
  • Alex Lotoczko
  • James Kennedy
  • Benoit Curdy
  • Asher Nevins
  • Mike Kaltschnee
  • Paul Higgins
  • William Doom
  • David Lee
  • Jake Kerber
  • Sarp Coskun
  • Giuseppe Taibi
  • Tyrone Rubin
  • Keno Vigil
  • Paul Peters
  • Jamal Waring
  • Nick Ostroff
  • Alex Binkley
  • John MP Knox
  • Zon Petilla
  • Bryan McCormick
  • Marcos Trinidad
  • Allen Cordrey
  • Daniel Mich
  • Joshua Rosen
  • Grant Carlile
  • James Smith
  • Christopher Rill
  • Elliot Myhre
  • Nihon Giga
  • Nathan Gielis

Supporters

  • Ryan Hoover
  • Michael Cranston
  • Josiah Thomas
  • João Fernandes
  • Petrus Theron
  • Michael Wild
  • Dale Emmons
  • Tim de Jardine
  • Alejandro Vasquez
  • Milan Babuskov
  • Chris Rowe
  • Nelson Melo
  • James Dawson
  • Toddy Mladenov
  • Daniel Torres
  • Chris Macke
  • Piotr Zuralski
  • Armand Konan
  • Brian Vogel
  • Paul D
  • Jennifer Sun
  • David Kolb
  • George Gecewicz
  • Sue Marrone
  • Eugene Granovksy
  • Will Blackton
  • Ryan Dodds
  • Brett Arp
  • Jason Cresswell
  • Edwin Orange
  • Daniel Bradley
  • Shawn Daniel
  • Priidu Kull
  • Patrick Desroches
  • Alex Lam
  • Paul Secor
  • Ryan Urabe
  • Madhu R.
  • Paul Ardeleanu
  • Ian Thomas
  • Edwin Orange
  • Sarp Coskun
  • Manny Alarcon
  • Charlie Osmond
  • Christopher Smitley
  • Roshan H.
  • Barcy Cordrey
  • Greg Dickson
  • Brett Arp
  • Hello24 Ltd.
  • Ian Gerstel
  • Taphon Maddison
  • John Bradley
  • Liron Shapira
  • Luigi Armogida
  • Dave Ferrara
  • Janus Lindau
  • Chris Mancil

 

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