E275: Adi Sideman of YouNow – TWiST



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Today on TWiST, Jason welcomed Adi Sideman of YouNow to the studio. YouNow is the future of social viewing–think YouTube 2.0–and Adi has been steadily curating a loyal user base, so join us to learn more about this fast-growing site.

1:45 I’m here today with Adi Sideman of YouNow, which is YouTube 2.0.
2:00 If you’re not already a member of the TWiST Backchannel, go to twistlist.co and join today!
3:00 Thank you so much to GoToMeeting for their support of the show. Everyone thank @gotomeeting and use the promo code ‘START’ for your free 30 day trial.
5:00 What is the mission of YouNow, why did you build this company?
7:30 What are we watching on the screen right now?
10:45 So you entertain folks and, in exchange, you get social media credability.
13:30 Adi talks about his previous venture, an online karaoke channel.
14:00 Flash’s streaming video service is pretty robust, yes?
15:15 Have you gone to sponsors with this yet?
17:45 Who owns the IP? Who owns the content?
19:00 What about buying exposure?
19:30 Can I pay to get extra viewers?
20:45 How many channels are there? Is part of your strategy to limit the number of channels?
22:00 Thank you so much to Squarespace for sponsoring TWiST! Everyone thank @Squarespace!
26:00 What’s the minimum age for being on the service and how do you protect kids?
28:00 What about kids meeting each other through the service?
30:00 How is this being received?
31:30 What is the minimum age to join the service?
32:30 Have you started meeting with broadcast execs?
34:30 What aspect of the business is keeping you up at night?
37:00 How much is bandwidth an issue for this kind of business?
38:15 How is Silicon Alley today vs. the 90s?
39:30 The iPad app to me is the killer. Could this product be all mobile?
40:15 How long has it been in the market? What’s the peak number of users?
41:45 How do you view the impact of society?
43:45 Huge thanks to GoToMeeting and Squarespace. And thank you to Adi, we all wish you continued success. Until next time.

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Jason: @jason
YouNow: @younow
Squarespace: @squarespace
GoToMeeting: @gotomeeting


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Special thanks to the members of the TWiST Backchannel Program!

Executive Producers


Associate Producers

  • Brad Pineau
  • Kat Ganesan
  • Nicholas Christian
  • Mau Frontier
  • Kyle Braatz
  • Serena Ehrlich
  • JD
  • Alex Lotoczko
  • James Kennedy
  • Benoit Curdy
  • Asher Nevins
  • Mike Kaltschnee
  • William Doom
  • David Lee
  • Jake Kerber
  • Sarp Coskun
  • Giuseppe Taibi
  • Tyrone Rubin
  • Keno Vigil
  • Paul Peters
  • Jamal Waring
  • Nick Ostroff
  • Alex Binkley
  • John MP Knox
  • Bryan McCormick
  • Marcos Trinidad
  • Allen Cordrey
  • Daniel Mich
  • Joshua Rosen
  • Grant Carlile
  • James Smith
  • Christopher Rill
  • Elliot Myhre
  • Nihon Giga
  • Nathan Gielis
  • Greg Meadows
  • Rick Cartwright
  • Jacques Struwig
  • Robert Ward
  • Adam Gering
  • Shelley Gaskin
  • Jim Shute


  • Ryan Hoover
  • Michael Cranston
  • Josiah Thomas
  • João Fernandes
  • Petrus Theron
  • Michael Wild
  • Dale Emmons
  • Tim de Jardine
  • Alejandro Vasquez
  • Milan Babuskov
  • Chris Rowe
  • Nelson Melo
  • James Dawson
  • Toddy Mladenov
  • Daniel Torres
  • Chris Macke
  • Piotr Zuralski
  • Armand Konan
  • Brian Vogel
  • Paul D
  • Jennifer Sun
  • David Kolb
  • Sue Marrone
  • Eugene Granovksy
  • Will Blackton
  • Ryan Dodds
  • Brett Arp
  • Jason Cresswell
  • Edwin Orange
  • Daniel Bradley
  • Shawn Daniel
  • Priidu Kull
  • Patrick Desroches
  • Alex Lam
  • Paul Secor
  • Ryan Urabe
  • Madhu R.
  • Paul Ardeleanu
  • Ian Thomas
  • Manny Alarcon
  • Charlie Osmond
  • Christopher Smitley
  • Roshan H.
  • Barcy Cordrey
  • Matt Beaubien
  • Matthew Smith
  • Oscar Bueno
  • Tim Hoyt
  • Ian Gerstel
  • Taphon Maddison
  • John Bradley
  • Luigi Armogida
  • Dave Ferrara
  • Janus Lindau
  • Chris Mancil
  • TR Ludwig
  • Giles Thomas
  • Jason Cartwright
  • Michael Del Borrello
  • Joshua Rosen
  • David Karlberg
  • Marcus Schappi
  • Justin Furniss
  • Mike Hauck
  • Jess Bachman
  • Isaac Hill
  • Robert Haydock
  • Dan Sfera
  • Flaviu Simihaian
  • Kiko Cherman
  • Chandra Siva
  • Kasper Andkjaer
  • Zach Woodward
  • Chris Galasso
  • Chad Olsen
  • Michael Grabham
  • John Shiple
  • Gregory Hoffman
  • Chris Rickard
  • Eskil Steenberg
  • Jay Moran
  • Karim Sarkis
  • Michael Davidovich
  • Petru Marchidan
  • Sam Drzymala


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