E555: A.J. Daulerio, Ratter.com founder & former Deadspin & Gawker EIC, talks about the battles, triumphs, opportunities & the specter of bankruptcy in the content world




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about this episode

Content businesses are incredibly hard, but that isn’t stopping today’s guest entrepreneur. Jason sits down with former Deadspin and Gawker Editor-In-Chief A.J. Daulerio, who has now launched Ratter.com, a network of a local tabloids & national news. Jason and A.J. discuss what it was like battling in the content business in the early 2000’s, how A.J. first got started at the failed gambling blog OddJack (and was eventually fired by Lockhart Steele), why A.J. and Nick Denton thought the local tabloid idea for Ratter would work even though the similar Patch.com had just failed, how A.J. plans to do stories that blow the doors off of everything else on the web (and how he plans to monetize it), why investigative journalism is so unique today with Twitter and live-video, why Twitter is more important than mainstream media (and why mainstream media should be paying people on Twitter), what made A.J.’s story covering Texas Rangers Josh Hamilton his first big hit, why Hulk Hogan is suing A.J. and Gawker for $100 million over a sex scandal story (which might bankrupt both of them), whether it is a good idea for journalists to pay for stories or not (hint: if it is absolutely crucial to a story and you do it infrequently — yes), and so much more!

Full show notes: http://goo.gl/c3djbx

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  • Paul Towers

    Having listened to some of your original episodes now (as I work my way through all 550+ eps) this was like a bit of a throw back with all the discussion around content, media and blogs. I can’t say I am a big fan of local news, but I think that’s also because here in Sydney, Australia no one does it “right”. I do however agree that if and when someone gets it then they will be adequately rewarded for their effort in getting it off the ground.