Crafter’s Morgan Spenla on delighting makers with memberships, materials, and a marketplace | E1209

watch

listen

about this episode

Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp

Show notes:

00:00 Start
01:06 The crafting industry, how Crafter differentiates from existing players
06:01 Why people become crafters
13:26 Embroker – Get an extra 10% off with the code TWIST https://embroker.com/twist
15:04 Crafter’s multiple business models
20:30 Reaching new audiences
25:32 Rippling – Onboard new hires remotely https://rippling.com/twist
27:10 How curation creates a better customer experience
29:05 Why artists create content on Crafter
35:49 What future partnerships might be in store
37:51 Tiny Capital – Sell your wonderful internet business https://tinycapital.com/thisweek
39:25 The biggest challenge running Crafter
48:07 Finding & coaching great people (the Starbucks tip)

Check out Crafter: https://crafter.com

FOLLOW GUEST: https://www.linkedin.com/in/morganspenla/
FOLLOW Jason: https://linktr.ee/calacanis

Listen here:
Apple: https://podcasts.apple.com/us/podcast/this-week-in-startups-audio/id315114957
Spotify: https://open.spotify.com/show/6ULQ0ewYf5zmsDgBchlkr9
Overcast: https://overcast.fm/itunes315114957/this-week-in-startups-audio

Subscribe to our YouTube to watch all full episodes:
https://www.youtube.com/channel/UCkkhmBWfS7pILYIk0izkc3A?sub_confirmation=1

Subscribe to TWiST Clips for all the best moments:
https://www.youtube.com/channel/UCS7tJlcUA6PzVHEMo-X7ddg?sub_confirmation=1

more episodes