DocSend CEO Russ Heddleston on pitch deck insights, leaning into criticism & more | E1161

about this episode

Check out DocSend: https://www.docsend.com
Check out DocSend’s Fundraising Network: https://www.docsend.com/fundraising-network

FOLLOW Russ: https://twitter.com/rheddleston
FOLLOW Jason: https://linktr.ee/calacanis

Listen here:
Apple: https://podcasts.apple.com/us/podcast/this-week-in-startups-audio/id315114957
Spotify: https://open.spotify.com/show/6ULQ0ewYf5zmsDgBchlkr9
Overcast: https://overcast.fm/itunes315114957/this-week-in-startups-audio

Show notes:
0:00 Start
1:00 Jason intros DocSend’s Russ Heddleston & they talk about the circumstances of Russ coming on the show
5:33 Tracking pitch deck viewership, Jason’s tells a high-profile link tracking story
10:26 LinkedIn Jobs – Get a $50 credit toward your first job post at https://www.linkedin.com/twist
12:02 Privacy ground rules, investors hypocrisy with DocSend, leaning into criticism
18:05 DocSend Fundraising Network, dealing with web scrapers
22:00 OurCrowd – Sign up for a free account at https://www.ourcrowd.com/twist
23:27 Dealing with “DocSend Killers”, being acqui-hired by Facebook at his last startup, how idea generation works at Facebook
29:56 Building his last startup in the wake of the financial crisis
34:43 Zendesk – 6 months free at https://www.zendesk.com/twist
36:15 Russ describes his leadership / fundraising strategy in 18 month sprints, disbanding their SaaS sales team
42:24 DocSend’s most successful user acquisition channels
46:31 Correlating time spent on pitch decks with fundraising success
55:57 What the future holds for DocSend

Subscribe to our YouTube to watch all full episodes:
https://www.youtube.com/channel/UCkkhmBWfS7pILYIk0izkc3A?sub_confirmation=1

Subscribe to TWiST Clips for all the best moments:
https://www.youtube.com/channel/UCS7tJlcUA6PzVHEMo-X7ddg?sub_confirmation=1

more episodes