NetSuite, by Oracle. The business management software that handles every aspect of your business in an easy to use cloud platform. Get NetSuite’s FREE guide “Seven Key Strategies to Grow your Profits” when you go to NetSuite.com/TWIST.
about this episode
5:01 How did Luke overcome barriers of making a vending machine feel like a restaurant
9:18 Luke’s life before Farmer’s Fridge
11:52 How Luke discovered the issues of distribution that led to Farmer’s Fridge
16:18 Building the first Farmer’s Fridge vending machine
23:48 Ideal locations for Farmer’s Fridge machines & where the first machine was placed
29:35 How did Farmer’s Fridge begin to expand and hit critical mass
34:22 Using sales data to craft the most appealing menu
37:00 Getting VCs interested
41:57 Who was the first bold VC to put $ in? How did they prove themselves to institutional firms?
46:27 Machine cost over time & maximizing inventory
49:56 How hardships made Luke fearless
51:30 “Startup cannibalism”??? & low-burn culture
54:27 Farmer’s Fridge NYC expansion
58:27 How does Farmer’s Fridge compare to fast-casual salad restaurants