E1088: Building Zero Fasting with Kevin Rose, properly pricing consumer apps, benefits of fasting & more with Big Sky Health CEO Mike Maser

about this episode

Building Zero Fasting with Kevin Rose, properly pricing consumer apps, benefits of fasting & more with Big Sky Health CEO Mike Maser

Follow Mike: https://twitter.com/mmaser

Get Zero Fasting: https://www.zerofasting.com/

Follow Jason: https://linktr.ee/calacanis

0:54 Jason intros Big Sky Health CEO Mike Maser
4:43 Launching a paid version in Zero Plus, premium features, rewarding early users
12:23 How is Kevin Rose involved in Zero Fasting? How did Mike get Kevin Rose’s career started in Silicon Valley? Working at CMGI in the first startup studio during the Dot-Com boom
20:05 Working at Electronic Arts, learning to run a business at scale, the magic of magazine advertising
26:35 Breaking news: Mike details Zero Plus’ newest feature, figuring out pricing for Zero Plus
38:38 Why are consumers now willing to pay for great software?
41:34 Jason had to email Rupert Murdoch to unsubscribe from the WSJ & Adam Silver to stop getting price increases for NBA League Pass
46:03 Utilizing SaaS burner cards
49:12 Discovering fasting after being diagnosed with Hodgkin’s lymphoma, using fasting to help chemotherapy effectiveness, fasting’s positive effect on various facets of health
59:21 Thoughts on tech M&A, deals falling through, efficiency of fasting
1:05:51 Focusing on what matters as a veteran founder
1:09:30 Google’s Digg acquisition collapsing at the last minute, tips on successful M&A

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