E1096: Podcasting State of the Union featuring Overcast’s Marco Arment & Oxford Road’s Dan Granger

about this episode

Follow Marco: https://twitter.com/marcoarment

Download Overcast: https://overcast.fm

Follow Oxford Road: https://twitter.com/Oxford_Road

Follow Jason: https://linktr.ee/calacanis

Show Notes:
0:00 Start
0:47 Jason intros Marco Arment: creating Overcast & building Tumblr
4:42 Jason intros Dan Granger: starting Oxford Road, being early on DTC podcast advertising
6:01 Why Joe Rogan going exclusively to Spotify is problematic for podcasting long-term, Apple’s benevolent stewardship
11:23 SendPro Online from Pitney Bowes – Try it free for 30 days and get free 10-pound scale at https://pb.com/twist
13:01 Podcasting resembling Howard Stern going to SiriusXM, opportunities exclusive podcast networks can create
21:31 How will Spotify monetize Joe Rogan’s Podcast?
24:00 LinkedIn Marketing – Get $100 off your first advertising campaign at https://linkedin.com/thisweekinstartups
25:47 Overcast’s share of total podcast market, video podcasting & differentiating channels
31:31 Thoughts on spontaneous audio platforms like Clubhouse, creating chapter features via Forecast
36:46 Vanta – $1k off your SOC 2 at https://vanta.com/twist
38:51 Clips & microcontent as a promotional tool, multi-length content: the next revolution in podcasting, sneaky tactics in podcasting, opt-in advertising
46:00 Podcast ad tech still primitive, would advanced ad tech ruin podcasting?
52:33 Dan’s thoughts on podcast ad tech from the agency side, talent reading ads, opportunities for monetization
59:39 What makes a podcast breakout, ad selection, ad read best practices
1:08:43 Mitigating podcast cancel culture in today’s divisive climate

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