E1109: Ritual CEO Katerina Schneider on creating pure & effective vitamins, standing out in a crowded DTC market, utilizing subscriptions & more

about this episode

Check out Ritual: https://ritual.com & use code STARTUPS for 25% off your first month

FOLLOW Kat: https://twitter.com/KaterinaMarkov
FOLLOW Jason: https://linktr.ee/calacanis

Listen here…
Apple: https://podcasts.apple.com/us/podcast/this-week-in-startups-audio/id315114957
Spotify: https://open.spotify.com/show/6ULQ0ewYf5zmsDgBchlkr9
Overcast: https://overcast.fm/itunes315114957/this-week-in-startups-audio

Show notes:
1:04 Jason intros Kat Schneider
4:45 Acquiring the Ritual.com domain name via equity trade, importance of strong domain names to DTC brands
10:42 Klaviyo – Get started with a free trial at https://www.klaviyo.com/twist
12:14 Going from a non-believer in supplements to starting a vitamins company, why Kat started Ritual after seeing a space in the market
19:02 Standing out in crowded DTC markets
23:58 Coors Light – To enter for a chance to win a trip to your dream location, visit https://www.coorslight.com/outside
26:09 Raising capital while pregnant, Kat on being her own ideal customer
30:46 Challenges of sourcing Ritual’s vitamins
34:05 LinkedIn Marketing – Get $100 off your first advertising campaign at https://linkedin.com/thisweekinstartups
36:01 Growth advantages in the DTC space, subscription benefits, habit formation
44:15 How men differ from women in terms of vitamin intake, vitamin adoption for children
50:56 Switching from investor to founder
1:00:32 Does retail have a future in Ritual’s business? Expanding into other verticals? What went wrong with Brandless?

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