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about this episode
1:59 Nicole & Jason describe their separate Calm investments, will it be the first mental health IPO?
8:00 Calm’s I.C.E. celebrity engagement method & how it got them LeBron James
8:54 Investing in Sophia Amoruso & Girlboss: what is it about “Force of Nature” product people that attracts Nicole to invest?
16:03 Investing in Gwyneth Paltrow & Goop: what is Goop’s business? What are the most profitable parts of their business?
19:42 Investing in Rothy’s, and the inverse correlation between the success of e-commerce companies and how much they’ve raised
24:34 The magic moment of having shares transfer from private to public when a company IPOs
26:53 Changing her risk-averse mindset going from Wall Street to Venture Capital
33:28 Nicole’s current investment interests, why voice assistants are crucial for retention
38:16 Investing in Lady Gaga & HAUS Labs: driving business via new product “drops”, understanding how engaged a celebrity is in their business, celebrities as an acquisition channel
45:03 Dealing with Goop product blowback, the Netflix series & understanding the science behind it
50:12 Investing in Cameo & CEO Steven Galanis: celebrity selfie videos as a platform
54:44 What types of Founders does Nicole invest in?
56:54 How is Nicole’s portfolio split up by stage?