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about this episode
Melody McCloskey, Founder & CEO of StyleSeat, shares the goals, product & measurement strategies in growing her beauty & wellness marketplace to 18m clients in 16,000 cities across the US @ Founder.University
0:49 – Melody McCloskey, Founder & CEO of StyleSeat, introduces herself and gives a brief background about her company.
5:50 – Good and bad ways to think about growth.
8:58 – StyleSeat’s Phase 1 goal: daily tool, product and measurement.
12:46 – Phase 2 goal: becoming a utility for clients.
15:28 – Phase 3 goal: turning on the marketplace and doubling down on it.
26:43 – Audience questions: Planning on how to spend money for growth, and educating hesitant customers.
36:18 – Audience questions: What metrics to evaluate, qualifying viral loops/network effects vs. other organic growth, and maintaining hesitant customers when scaling.
42:46 – Audience questions: Funding process, onboarding creatives for success, using your customers to build the product, building a product to building a brand, and defensibility.
51:07 – Audience questions: Maintaining discipline in spending when you have more in the bank, and the role of mentors, advisors and your community.