E927: Melody McCloskey, Founder & CEO of StyleSeat, shares the goals, product & measurement strategies in growing her beauty & wellness marketplace to 18m clients in 16,000 cities across the US @ Founder.University

watch

listen

about this episode

Melody McCloskey, Founder & CEO of StyleSeat, shares the goals, product & measurement strategies in growing her beauty & wellness marketplace to 18m clients in 16,000 cities across the US @ Founder.University

Show notes:

0:49 – Melody McCloskey, Founder & CEO of StyleSeat, introduces herself and gives a brief background about her company.

 

5:50 – Good and bad ways to think about growth.

 

8:58 – StyleSeat’s Phase 1 goal: daily tool, product and measurement.

 

12:46  – Phase 2 goal: becoming a utility for clients.  

 

13:31 – Jason thanks sponsor Squarespace. Visit squarespace.com and enter offer code: “twist” to save 10% on your first purchase of a website or domain.

 

15:28 – Phase 3 goal: turning on the marketplace and doubling down on it.

 

24:41  – Jason thanks sponsor Rippling. For an easier way to onboard and supercharge new employees, go to rippling.com/twist and get 20% off.

 

26:43 – Audience questions: Planning on how to spend money for growth, and educating hesitant customers.

 

34:31 – Jason thanks sponsor Pilot. Go to pilot.com/twist for 20% off your first 6 months of Pilot Core.

 

36:18 – Audience questions: What metrics to evaluate, qualifying viral loops/network effects vs. other organic growth, and maintaining hesitant customers when scaling.

 

42:46 – Audience questions: Funding process, onboarding creatives for success, using your customers to build the product, building a product to building a brand, and defensibility.

51:07 – Audience questions: Maintaining discipline in spending when you have more in the bank, and the role of mentors, advisors and your community.

more episodes