E935: Segment Co-Founder & CEO Peter Reinhardt shares insights from pioneering customer data infrastructure (CDI) to unseat CRM, lessons from first failed product launch & critical pivots, the importance of customer pain as your startup's North Star, & building the unicorn that actually protects customer privacy

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about this episode

Segment Co-Founder & CEO Peter Reinhardt shares insights from pioneering customer data infrastructure (CDI) to unseat CRM, lessons from first failed product launch & critical pivots, the importance of customer pain as your startup’s North Star, & building the unicorn that actually protects customer privacy

Show notes:

0:44 – Jason introduces Peter Reinhardt.

1:53 – Peter talks about what Segment started off as and why it failed.

9:18 – Jason thanks sponsor Squarespace. Visit squarespace.com and enter offer code: “twist” to save 10% on your first purchase of a website or domain.

11:15 – Coming up with the idea for customer data infrastructure and examples of how Segment can be used.

19:14 – Thinking about pricing strategy, and Segment’s current footprint.

23:43 – Jason thanks sponsor EquityZen. Go to equityzen.com/twist to start investing for half the minimum investment ($10k).

25:48 – Peter talks about what Segment’s competitive landscape looks like.

32:12 – Jason thanks sponsor Pilot. Go to pilot.com/twist for 20% off your first 6 months of Pilot Core.

34:15 – The two talk about GDPR and data privacy issues, and how some internet browsers are fighting third-party data issues.

46:42 – Peter and Jason talk about what they would do if they were the CEO of Facebook, and the data advantage for presidential candidates who understand data collection.

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