- Startups - Jason Goldberg of FAB-TWiST #313

Never miss an episode! Subscribe in iTunes: Audio (http://bit.ly/TwiStA) || Video (http://bit.ly/TwiStV)

Visit http://www.sourcebits.com to begin your web app development journey. Take a meeting with Sourcebits and you'll also get a 15-minute meeting with Jason Calacanis! Email sourcebits@thisweekin.com for more info.

Need proper terms and policies for your site? Go to http://www.SnapTerms.com to get started. Terms start at ONLY $149. When you checkout, enter the coupon code TWIST to get a free NDA with every order.

==============

On this episode of TWiST Jason sits down with fab.com founder Jason Goldberg. They discuss what caused the pivot from social to e-commerce, the importance of design, and why Jason is kicking himself for passing on the opportunity to invest. Jason Calacanis on this show: "Listen to this episode twice, it was one of the best we've ever done!"

0:30 Jason Goldberg, the founder of fab.com is on the program today. You'll hear about why I'm kicking myself about missing this opportunity to invest.

1:30 Use the code "TWiST" on SnapTerms.com for a free NDA

5:00 So the site started as a social community for gay men right?

6:10 Why did you decide to pivot?

8:15 What do you think the problem is with iteration?

9:00 Does it take an older entrepreneur to make the decision to pivot?

13:50 So you were trying to bring design to the masses?

14:10 Let's talk about design.

14:50 What changed in the world that made design so important?

16:45 How do you become an expert on design?

18:55 How do you decide whether a product is fab worthy or not?

19:50 When you put really expensive items on the site, do you sell a lot of them?

20:15 How many products are featured per day?

23:20 Visit sourcebits.com! They are now offering a 50/50 deal on apps. You pay 50% now and 50% when you get your next round of funding

30:10 How many emails does fab send daily?

30:40 Are tablet users spending more than non-mobile?

33:00 Let's talk about the cost and funding of designers.

33:25 What do you think about the KickStarter model?

36:20 Let's talk about your funding.

39:40 How amazing would it be to walk into a brick and mortar fab store?

40:15 Why is fab doing TV commercials?

41:50 What do you think is special about Tesla's buyer experience?

43:15 When did you know when fab was going to be your big win? When did you stop thinking about the "next" project?

44:10 What things have you done particularly poorly?

45:40 What keeps you up at night?

48:30 This was one of our best episodes, Thanks to Jason Goldberg continued success with Fab.com

Follow On Twitter

Jason: @jason

Jason G: @betashop

Snapt Terms: @snapterms

Sourcebits: @sourcebits

Special thanks to the members of the TWiST Backchannel Program!