- Sales - Bill Binch Talks Sales/Marketing Alignment

Ever wonder what's in a Sales Playbook? Bill Binch, SVP of Sales at Marketo, visits the show to tell us all about them as well as the challenges of sales/marketing alignment and making "big round words" specific and actionable. 00:00 Cold Open 01:00 Bill's Nightmare Sales Job 02:00 Vice President of Sales at Marketo, Bill Binch 03:00 Definitions and Metrics: making "big round words" specific 04:00 Suspects, prospects, and closed sales 05:00 The importance of an exact definition of a closed sale 06:30 What is a marketing qualified lead? 07:30 Accountability of marketing in driving leads versus…