- Sales - Social Media For Sales Professionals

Joanne Black, author of No More Cold Calling, joins us to talk about the interaction between social media and sales: it's not all LinkedIn and Twitter! 01:00 Joanne's Nightmare Social Media Story 02:15 Kevin introduces Joanne Black, author of No More Cold Calling 03:30 Joanne defines social media for sales professionals. 04:15 Defining referrals as a warm introduction. 05:15 How do referrals and LinkedIn complement each other? 06:00 Social media is never a place to sell, it is a place to communicate and build relationships. 07:00 People do business with people , not technology. 08:00 Allow so…