E687: Harry’s Andy Katz-Mayfield: eCommerce, customer acq, vertical integration & D2C marketing

E-commerce is growing, and direct-to-consumer e-commerce is becoming a trend. Andy Katz-Mayfield is the co-founder and co-CEO of the men's razor subscription company Harry's, along with Jeff Raider, one of the co-founders of Warby-Parker. The shaving startup rethinks how grooming products could be sold by focusing on higher-quality razors at lower prices than its much larger competitors. The science of customer acquisition has changed with the introduction of Facebook, custom audiences and re-targeting. Andy explains that being vertically integrated has allowed them to move quickly and commit …