Booty Parlor: Distinguishing Your Product
About this episode
Lisa Johnson Mandell and Dana B. Meyers (Co-Owner of Booty Parlor) discuss how Dana distinguished her product in an already existing market. She talks about how she used celebrities to boost her product awareness which lead to her partnering with Victoria's Secret and The Wynn. Watch the full episode here: http://www.youtube.com/watch?v=nHguY-pTzZw&list=SL