Shots CEO John Shahidi on marketing past vs present & how to advertise on YouTube
About this episode
.@shots CEO @john on marketing past vs present & how to advertise on @YouTube: “The more honest, the better you do”-w/@jason-THX @TommyJohn When John Shahidi, co-founder and CEO of Shots Studios, was building an app that finds the next big digital stars, he looked to the behaviors of his users—10 million users who were mostly 15 years old. What he found out was, less than 9% of shots users watch TV, but over 60% of them would watch a video on YouTube. Shots Studios started as a “teen selfie app” and recently turned its focus to online comedy videos, with Floyd Mayweather as their first invest…