"You're going into some stranger's car? They're going to mug you."

When Jason showed Lon Uber for the first time, Lon thought he was out of his mind. "You're going into some stranger's car? They're going to mug you." Turns out, it's actually safer than a dollar cab in Brooklyn. Truly disruptive ideas need to teach people a new way to think. Just like Uber or AirBnB.