- Startups - Mattias Miksche CEO and Co-Founder Stardoll-TWiST #E343
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Jason talks with Mattias Miksche, CEO and Co-Founder of Stardoll.com. The world's largest online fashion and dress up games community for girls!
Follow on Twitter:
http://twitter.com/mattiasmiksche
http://twitter.com/jason
2:00 - Show brought to you free by Sharefile!
5:30 - How did you get to millions of people using Stardoll?
8:10 - How does a little homegrown project reach VC's?
10:00 - Discussion about Stardoll timeline and history
12:30 - Why was it hard to monetize for advertising originally?
13:05 - When did you know that model would scale?
15:25 - How do you go to DKNY and say you want to use their dresses in a virtual landscape?
19:45 - Do you think that your virtual lines will turn into tangible products for sale?
20:40 - How does that relationship work with JCPenny?
22:05 - Thank you to our white labeled partners!
22:55 - When is the moment that mobile comes in and becomes the platform?
23:07 - Mattias's past beef with Steve Jobs over flash
24:50 - Native vs. HTML vs. Flash applied Stardoll
25:48 - Which global regions are shifting to mobile the fastest?
26:00 - Discussion on mobile market shifts
30:00 - Discussion on the difference between boys vs. girls online interaction
32:00 - How do you reconcile different internal opinions? Walk me through your thought process
34:00 - What happened to your user base when you decided to gamify the way you did?
36:05 - What's the longest duration user you have? How long is that?
37:00 - How do you deploy womens' fashion in the middle east?
39:30 - Discussion on Stardoll products and platforms
41:00 - Do you like prerolls?
42:20 - Were you one of the first Europian investments for Sequoia?
44:00 - How do you attribute the success of the Scandinavian countries?
47:00 - Discussion on Swedish politics and background
52:00 - Discussion on starting over with mobile
54:20 - Thank you Mattias! Great Show!
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