Decoding Customer Insights, Trust, and the Jobs-to-be-Done Framework with Bob Moesta | E1943

In this episode, Jason Calacanis talks with Bob Moesta of the Re-Wired Group about his career origins and the early lessons that shaped his path. They explore the concepts of customer understanding, deep listening, and the value of time. Discussion shifts to the pros and cons of quantitative and qualitative research, the dangers of identifying personas, and the importance of context in decision-making. They also delve into Bob's approach to interviews and how these concepts apply to various customer scenarios. Bob shares insights about his current book project and the type of companies that hire the Re-Wired Group.