Harry’s co-founder Andy Katz-Mayfield: Customer acquisition is “lifeblood of our marketing engine”
About this episode
.@harrys @AndyKatzM: customer acq is “lifeblood of our mrkting engine,” allows you to be targeted & measure efficacy-w/@jason-THX @braintree WATCH FULL EPISODE: https://youtu.be/KYY6X-ZDVX8 E-commerce is growing, and direct-to-consumer e-commerce is becoming a trend. Andy Katz-Mayfield is the co-founder and co-CEO of the men's razor subscription company Harry's, along with Jeff Raider, one of the co-founders of Warby-Parker. The shaving startup rethinks how grooming products could be sold by focusing on higher-quality razors at lower prices than its much larger competitors. The science of cu…