E1096: Podcasting State of the Union featuring Overcast's Marco Arment & Oxford Road's Dan Granger

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Show Notes:

0:00 Start

0:47 Jason intros Marco Arment: creating Overcast & building Tumblr

4:42 Jason intros Dan Granger: starting Oxford Road, being early on DTC podcast advertising

6:01 Why Joe Rogan going exclusively to Spotify is problematic for podcasting long-term, Apple's benevolent stewardship

11:23 SendPro Online from Pitney Bowes - Try it free for 30 days and get free 10-pound scale at https://pb.com/twist

13:01 Podcasting resembling Howard Stern going to SiriusXM, opportunities exclusive podcast networks can create

21:31 How will Spotify monetize Joe Rogan's Podcast?

24:00 LinkedIn Marketing - Get $100 off your first advertising campaign at https://linkedin.com/thisweekinstartups

25:47 Overcast's share of total podcast market, video podcasting & differentiating channels

31:31 Thoughts on spontaneous audio platforms like Clubhouse, creating chapter features via Forecast

36:46 Vanta - $1k off your SOC 2 at https://vanta.com/twist

38:51 Clips & microcontent as a promotional tool, multi-length content: the next revolution in podcasting, sneaky tactics in podcasting, opt-in advertising

46:00 Podcast ad tech still primitive, would advanced ad tech ruin podcasting?

52:33 Dan's thoughts on podcast ad tech from the agency side, talent reading ads, opportunities for monetization

59:39 What makes a podcast breakout, ad selection, ad read best practices

1:08:43 Mitigating podcast cancel culture in today's divisive climate

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