Nir Eyal (author) & Sahil Jain (CEO AdStage) on getting users in the door & "Hooked" on your product
About this episode
Today’s show is our 7th episode from the Launch Incubator series! Over 12 weeks, 7 companies are learning how to make game-changing startups under the guidance of the best in the business. Our first guest speaker is Nir Eyal, consultant and author of “Hooked: How to Build Habit-Forming Products.” Nir teaches us “The Hook Model,” which is an experience designed to connect the user’s problem with your solution so that using your product becomes a habit. Nir walks us through the four parts of “The Hook”: Trigger, Action, Reward, and Investment. Second is Sahil Jain, CEO & Cofounder of AdStage, w…