LAUNCH Incubator 2: Des Traynor, Cofounder Intercom, on vision, roadmap, virality, & "Starting Up"

The LAUNCH Incubator series is back! Today's episode features returning speaker, Des Traynor, Cofounder of Intercom (www.intercom.io), who dazzles with a whole new tactical talk on "Starting Up." Des's presentation to the class covers everything from the importance of needing a vision (and what one looks like) to defining your roadmap, from the ins and outs of knowing your true competitors & marketplace (including markets to avoid) to getting your product to go viral (hint: design viral!), from best practices in launching a new feature to which features you should be mostly focusing on -- and …