Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791
About this episode
(00:00) Zillow CEO Rich Barton joins Jason (1:58) The creation of Zillow’s Zestimate (7:03) “Tension and Importance” and empowering people in the workplace (13:24) Crowdbotics - Get a free scoping session for your next big app idea at crowdbotics.com/twist (14:53) Rich’s theories on branding and creating iconic names (16:53) Navigating major layoffs (22:02) Back to building top-tier brands, “What got us here, won’t get us there” (27:54) OpenPhone - Get 20% off your first six months at https://openphone.com/twist (29:25) Steering the complex dynamics of startup-attorney interactions (33:22) Def…