- Startups - SendGrid Startup of the Week #13 - Jacqui Boland of RedTricycle

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This episode of TWiST is a special Startup of the Week Show, with Jacqui Boland of RedTricycle. RedTricycle offer ideas for cool things to see, eat, make and do with your kids in your neighborhood.

0:00 Today on the program we have Red Tricycle, the site that tells you what to do with you kids every weekend

1:30 Go to Redtri.com

2:10 Thanks to SendGrid

3:30 Let's get to Red Tricycle

4:15 Jacqui Boland founder of Red Tricycle, how are you?

4:45 Tell me the metrics from the last couple of years.

5:50 What was it that lead you to believe that this could turn from a hobby to a real business?

7:50 So it was outside factors really that drove you to make the leap?

8:05 Is there a message in that that comments on big businesses ability to stay focused?

9:00 Wid you think you had to get off of email and get onto Facebook?

11:00 Talk about simplicity and product development.

12:15 Do you think your customers would prefer an app experience to an email?

13:30 Would people pay for this service?

15:00 How did such a small site bring in such big national sponsors?

16:00 What do they call the type of advertising you are doing on the site?

16:30 How do you balance the big advertisers with the intimae user experience?

18:20 How would you decide as the founder to accept/not accept a controversial advertiser?

19:40 Have you ever offered a premium product? Do you think it's better to go for the ad buy?

20:40 Are Angels or VCs interested in content based sites like this one?

23:15 What are the challenges of scaling up?

25:00 How do you maintain editorial excellence?

25:50 What is something that you wouldn't include as a Red Tricycle event?

27:15 Did you ever consider the Groupon model?

28:45 Have you thought about an event-booking engine?

FOLLOW ON TWITTER

Jason: @jason

Jacqui: @redtricyclemom

Red Tricycle: @red_tricycle