Niccolo de Masi, CEO GluMobile & "Kim Kardashian: Hollywood," on game trends & creating a phenomenon
About this episode
"Kim Kardashian: Hollywood" was one of the biggest tech stories of 2014, topping many "Best of" lists for apps, games & record-breaking revenue. Today Jason talks to the person responsible for making it all happen: Glu Mobile CEO & gaming industry expert, Niccolo de Masi. Niccolo reveals his inspiration for creating the game, his strategy for getting Kim on board, Kim's savvy & creative input, and how she has become the first successful transmedia brand. Beyond that, Jason and Niccolo dive into broader and deeper industry talk, tackling major shifts in mobile and gaming trends since 2001 (when…