Episode 1214

Product Market Fit | Scaling Your Startup S2 E5: Rahul Vohra & Jesse Venticique | E1214

Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp

Pod Notes: http://bit.ly/e1214tnotes

Show notes:

00:00 Intro - Product Secrets

01:40 Rahul Vohra, Founder & CEO of Superhuman on improving your product with game design

05:05 Games need goals that are concrete, achievable, and rewarding

06:29 Design for nuanced emotion

08:41 Create rapid and robust controls

09:52 LinkedIn - Post a job for free https://linkedin.com/yourstartup

11:35 Make toys and combine them into games

13:50 How to create flow

19:45 Skip the waitlist at https://superhuman.com/twist

20:08 Jesse Venticique Co-founder and Product Head at Fitbod on building a product hook

22:47 Optimizing your product hook for conversion

26:28 OurCrowd - Join for free at https://ourscrowd.com/twist

28:05 Tailoring onboarding & retention strategies to your product

31:45 Leveraging referrals & word of mouth

35:15 Netsuite - Get a special financing program at https://netsuite.com/twist

36:44 Q&A How do you find the right cadence to release features?

42:32 How do you think about adding unique features?

45:25 How do you keep product focus?

47:50 How do you decide to remove a feature from a product?

Check out Superhuman: https://superhuman.com

Check out Fitbod: https://fitbod.me/

FOLLOW Rahul: https://twitter.com/rahulvohra

FOLLOW Jesse: https://twitter.com/jventi

FOLLOW Jason: https://linktr.ee/calacanis

Thanks to our partners:

LinkedIn - Post a job for free https://linkedin.com/yourstartup

OurCrowd - Join for free at https://ourscrowd.com/twist

Netsuite - Get a special financing program at https://netsuite.com/twist

Listen here:

Apple: https://podcasts.apple.com/us/podcast/this-week-in-startups-audio/id315114957

Spotify: https://open.spotify.com/show/6ULQ0ewYf5zmsDgBchlkr9

Overcast: https://overcast.fm/itunes315114957/this-week-in-startups-audio