- Startups - Jake Winebaum of Brighter.com - TWiST #191

Join our new mailing list and be the first to learn about upcoming guests! Go to thisweekin.com/email.

0:00-1:00 Welcome everyone to This Week in Startups!

1:00-3:30 Today we have Brighter.com CEO and founder Jake Winebaum.

3:30-5:00 Thank you to GoToMeeting for sponsoring the show.

5:00-5:45 Welcome, Jake.

5:45-6:30 Jake, you've had a long history of starting up. What was your first?

7:30-9:00 And you started a magazine after that?

9:00-9:45 When you sold your magazine to Disney, was that life-changing?

14:30-16:30 Tell us about your new startup, Brighter.com.

16:30-19:15 Are prices the same across the country?

19:15-20:15 So your business is just trying to get one million people to sign up for this?

20:15-21:45 How is this different from ZocDoc?

21:45-23:45 Do some dentists love you and some hate you?

26:30-28:45 Question from the Chill chat: How did Jake validate this opportunity and research the market? What was his due diligence process?

30:00-32:00 Thank you to Hiscox for sponsoring the show. They just opened a new contest--tell your startup story on their Facebook page (facebook.com/hiscoxsmallbiz) for the chance to win $10k for your business!

32:00-33:15 We're introducing a new segment called Chart of the Week! This week, we're looking at a chart from AllThingsD that shows time spent online per month on Facebook, Google, Yahoo, Microsoft and AOL sites.

36:45-38:45 What's the secret to your success and strong track record?

38:45-42:30 Who were some of the writers and producers you were working with at Disney to develop their online content?

42:30-43:45 So did you invest when these companies were already at a high valuation?

44:30-45:30 Question from the chat: Are there any plans to expand overseas?

45:30-46:15 What did you pay for Brighter.com?

46:15-47:45 Question from the chat: What other spaces does Jake think are in need of disruption?

50:30-55:30 We're introducing a new segment: guess the fake startup. Kirin, who do we have to choose from today?

56:00-57:00 The big reveal: HauteDog.com is fake!

01:00:00-01:01:30 How do you stay competitive with 23 year olds working 90 hours a week who are web natives?

01:01:30-01:03:00 What's the hardest, most brutal lesson you've learned in business?

01:03:00-01:03:45 How much do you think the average entrepreneur is afraid of failure?

01:03:45-01:04:30 If you're a brilliant developer email jake@brighter.com.

01:04:30-01:05:00 Next up is This Week in Web Design with host Jose Caballer, so stick around!

01:05:00-01:05:30 Thank you to Hiscox and GoToMeeting and thank you Jake!

Support This Week in Startups and independent media by joining the TWiST Producer Program at TwistList.co!

Multilingual? Translate this episode of TWiST into another language and email the transcript to translate@thisweekin.com

FOLLOW ON TWITTER

Jason: @jason

Tyler: @steepdecline

Brighter: @brighter

Kirin: @kirinkalia

Keep up with the latest from our sister company LAUNCH:

Ubuntu Launches App Developer Site (Video)