Organic content got them to 1 million downloads. Paid ads made the business predictable.
About this episode
Most apps don't make it because the founders don't want to look like idiots online. Louis Phillips built Intvl with organic content. 100k followers and 1 million downloads later, they wanted predictability. Paid ads made this happen. Built the basis with organic, founder-led content. Make it repeatable with paid ads.