E932 Office Hours w/Jason: B2B pricing, retention v. traction, scaling on-boarding, upselling
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Founders present their most pressing challenges: B2B pricing, focusing on customer retention v. traction, scaling on-boarding, upselling, productizing advice
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Show notes:
0:44 - Jason introduces the format of the show and the first guest, Anne Cocquyt.
1:41 - Anne Cocquyt, Founder & CEO of The GUILD: How do I price the B2B side of my product?
9:53 - Jason thanks sponsor InVision. Visit invision.com/twist to streamline your workflow, from design to development.
11:57 - Anne Cocquyt, Founder & CEO of The GUILD continued: How do I price the B2B side of my product?
17:11 - Jason introduces Hoda Mehr, Co-founder & CEO of Stock Card, and the two talk about what Stock Card does.
20:40 - Jason thanks sponsor LinkedIn. Redeem your first free $100 ad credit by visiting linkedin.com/thisweekinstartups.
22:33 - Hoda Mehr, Co-founder & CEO of Stock Card: How do we balance retention and traction to appeal to angel investors?
35:07 - Jason thanks sponsor Carta. To get 20% off Carta's cap table software and 409A valuations, go to carta.com/twist.
37:02 - Becky Flint, Co-founder & CEO of Dragonboat: What is the best way to scale when on-boarding for the product requires a lot of time?
45:17 - Julie Paul, Founder & CEO of Heard It From A Friend: How do we go from a cozy spot with users to scaling it in a much larger way?