E719: Pear.vc Mar Hershenson on Clinching Series A: Ops plan, metrics, data, & investor engagement

This week’s LAUNCH Incubator features Pear.vc partner Mar Hershenson as she gives an instructive talk about turning seed companies into series A companies. There is a lot of confusion among seed founders as to the right approach. Depending on what vertical you’re in, whether it’s e-commerce, consumer, SaaS, or marketplace, there is different knowledge that people have as to what you need to hit to be a series A company. She explains the importance of planning, executing and iterating an Ops plan, which metrics are predictors of success, and why it’s effective to communicate with data. Mar wrap…