Overcoming SMB Roadblocks: Expert tips from Gusto's Josh Reeves | Episode 1988
About this episode
(0:00) Josh Reeves joins Alex Wilhelm (2:16) Josh's previous startups and the early days of web development (6:26) Transition to digital solutions and security for small businesses (10:31) Gusto's growth, success metrics, and market penetration (13:38) Vanta - Get $1000 off your SOC 2 at https://www.vanta.com/twist (14:30) Gusto's north star, marketing strategies, and channel growth (21:11) Building a product people love with good unit economics (22:29) OpenPhone - Get 20% off your first six months at https://www.openphone.com/twist (23:56) Challenges of selling to SMBs and Gusto's product ex…