Fundraising | Scaling Your Startup S2 E4 with Density’s Andrew Farah and SoleSavy’s Dejan Pralica | E1210





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Show notes:

00:00 Intro
03:58 Andrew Farah’s fundraising presentation & process used to raise $50M
09:29 LinkedIn Marketing Launch your first campaign with $100 free
11:04 Team, Product, Traction (numbers if they are good)
15:10 Dense slides, then sparse slides, the “barbell strategy”
18:08 Calculating and communicating TAM and the opportunity
22:52 OurCrowd – VC investment opportunities for individuals, get in early at
24:24 Structuring a fundraising process, founders first then VCs
28:00 Screening meetings & how to distinguish the good VCs
36:56 Netsuite – Get a special financing program
38:27 Dejan Pralica’s early-stage $2M raising process
40:41 The “Golden Circle,” tell investors why
44:08 Send your NOs on your investor updates, create FOMO
46:23 Q&A What to include when you don’t have a large team & how to build a network
49:40 How many meeting it took Dejan to raise & how he polished his deck
54:56 Organizing investor updates
56:39 Balancing growing your startup with raising capital & negotiating with investors
1:04:41 Andrew asks Dejan a few questions

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